The Next Generation of Specialty Retail Takes Root in Brooklyn

A new class of creative-minded shop owners are reviving the art of physical retail.

Originally published Aug 27, 2023

Exterior facade of Outline Brooklyn, a multi-brand retailer on Atlantic Avenue. Illustration by Tim Le @l_e.tim

Somewhere in the middle of the ecommerce gold rush, the venture capitalization of fashion and the pandemic that changed it all, the art of brick-and-mortar retailing lost its way. For years, specialty retailers …